The concept of what a car is for is drastically changing. The convergence of four mega trends electrification, autonomous driving, connectivity and the sharing economy is revolutionizing today’s automotive businesses. Each one of these trends is powerful on its own, but the combination of all four is profoundly disruptive and creating the need for change.

But the game is changing new players with customer centric business models are entering the automotive space. Customers’ mobility needs and expectations, shaped by experiences in other industries, are soaring. Automotive players still are in a good starting position to win the customer, but they must act now, reinventing themselves in 3 key dimensions: agility to compete, customer and new business models.

Today’s shoppers and owners have higher expectations for your brand. They want a seamless journey through every stage of the customer life cycle. Engage your prospects wherever they are online, on their phone, or on social media networks. Drivers expect brands to be there for every stage of vehicle ownership. It can helps you draw on your legacy investments to create more personal, connected experiences. So you can sell better, service better, and keep the relationship strong.